The company began as a marketing and research firm in the entertainment business
over 35 years ago. At its clients' request, it began selling their products that
were being ignored by the big distributors that still dominate our industry today.
The movies that were big box office hits were getting all the attention, while specialty
and niche programming got virtually no attention. This is true for the publishing
industry today and is an area where we excel.
MicroMarketings' idea evolved to being the company that would find the “Diamonds
in the Rough” and present them to public libraries that may not have the time or
resources to find the titles themselves. MicroMarketing is now an important supplier
of not only video, but also books, music, and audio books as well. In addition to
its focus on the selection process,
MicroMarketing prides itself in the relationships it has built with its customers,
and the personalized customer service it provides. The company offers valuable services
to support its sales which include library packaging and lifetime replacements for
its audio products, free MARC records and on-line account management allowing its
customers to download statements and invoices as well as place advanced orders for
upcoming titles.
In 2009, MicroMarketing LLC began rolling out it’s consumer web-site it calls GIVINGREADER.COM
designed to offer library patrons a web-based shopping opportunity that donates
a portion of their purchase transaction to their local library. The consumer receives
tax deduction and a simple way to give back to their community by donating to the
library. The library receives purchase credits for product through these contributions.
And, MicroMarketing enhances its relationship with its core customers, public libraries.
This service is available to all if its customers.